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BECKSÖNDERGAARD’s exclusive Movember scarf has finally arrived on miinto, and to celebrate we managed to catch a few words with one half of the brand, Anna Sondergaard.
Why did you get involved with Movember?
Movember really appealed to us, since it is a grass root organisation that has grown into a strong international movement, but without losing its original culture and cause. Also, most health related campaigns are directed towards female diseases whereas Movember places focus on men’s health, which is of course just as important but often a bit overlooked, we feel.
For us as a predominantly female company it was a great opportunity to try to contribute to the Movember campaign with something that aims at involving more women in this cause as opposed to only talking to the guys themselves.
What is the inspiration behind the design?
It was important for us to design an exclusive scarf that incorporated the symbolic Movember moustache in a feminine way. The scarf print is unique and handdrawn – and unmistakably feminine in typical BECKSÖNDERGAARD colour combinations. We worked with soft shaped circles and graphic patterns and added small faces with moustaches. The final look is a feminine, graphic pattern, where you only see the moustaches when folding out the scarf. The scarves are limited edition too and are all marked with a handdrawn ‘Movember 2012’ signature.
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What do you hope the scarf will achieve?
We hope that the scarf will allow more women to become aware of, and involved, in this cause. Women are important when it comes to men’s health, since they are often more aware than men of health issues and taking care of their bodies. The Movember scarf is a way for women to signal that they stand by their man in this matter – and that we will support them in taking care of themselves.
Which celebrity would you like to see wearing your Mo scarf?
The two Kate M’s – Moss and Middleton.
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Which style of moustache are you partial to on a guy?
No doubt – full beard is my all time favourite!
The scarves will retail at £65 and are available in two colourways – blue and grey. For every scarf sold, 20% will also be donated to Movember.
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Shop: BECKSÖNDERGAARD Movember Scarf Blue / BECKSÖNDERGAARD Movember Scarf Grey
Join/ Donate: Miinto Moushees
The post PICK UP YOUR BECKSÖNDERGAARD MOVEMBER SCARF appeared first on Passion for Fashion.
